MAGAZINE ADVERT
CONSTRUCTION OF MAGAZINE ADVERT
We chose this image for the magazine advert as her pose and facial expression were strong and sultry adhering to Leilyas independent image as an artist. Her styling is quite simple but the accesories she is wearing such as the headchain are young, hip and trendy making her relatable to her urban targer audience.
Moreover we chose the edit the picture in black and white to keep in theme with the digipak, making it instantly recognisable when consumers buy the album because of this clear link.
We chose to edit the magazine cover using picmonkey as it was the most easy and effcient way. However a downside to this is that there wasnt a wide variety of fonts and features we could use as you had to purchase them.
The font we used was tall, dark and hansome this is because it was bold , really catching the readers eye, but then not too fussy and overcomplicated. this is because as an artist Leilya aims to share simple messages through her songs and not have things be over the top.
When researching other magazine adverts for artists of a similar genre we found they usually included the name of the album, the release date and also some reviews. So we added those to our magazine advert when choosing our reviews we thought about what kind of media texts such as magazine and newspapers leilyas target audeince would read. we came to the decision that rolling stones and billboard magazine would be one as it is a magazine read by millions of music lovers around the world and as a new and upcoming artist this would be good publicity for leilya when attracting a slighty older audience. in addition we chose teen vogue as it is read by young teenage girls interested in trends and fashion and this group is a vital part of leilyas target audience
To finish our final product we added a small image of the front cover of our didgipak we did this to make it easy for our target audience as when they go to purchase it it is easily recognisable. In addition we added a QR code as a target audience are young and like to follow trends they are likely to have smart phones and can use the QR codes with an app.
