Production of Music Videos

In the production of music, executive and music producers are needed in order for the music to be produced. An executive producer )is the person who is in charge of the whole production of the music video, but they don't take part in the technical side of production. However, the music producer is the person who will work within the industry whose job will be to oversee the recording and production of the artist’s music video. A music producer has lots of responsibilities including tasks such as; gathering ideas for the project, selecting artists/songs, controlling recording sessions etc. 

During the preproduction stage of a music video,  research and planning must be carried out. This research and planning will consist of aspects such as the video storyboard moodboards, questionnaires for feedbackon ideas, ect. Artists are heavily reliant on  the specialist when it comes to the production process od songs and music videos. But  music video producers will welcome the ideas the artists brings  to the table to create a music video to suit their image.  

A music video director is  given the soundtrack in which they can work from to design and create a music video for. The director is completely in charge of what will and won’t be included in the music video and will have the final say with any decisions being made to do with the music video.In the music industry, a record label is a trademark brand which artists will be a part of as a way of marketing and promotion of their music. There a several large music record labels in which numerous artists have been signed up to in order to give them a chance to develop their reputation and burst on to the scene of mainstream music. An example of a record label would be ‘Young Money’.  Artists such as Lil Wayne, Nicki Minaj, Drake are signed up to Young Money .

Distribution

Distribution is the way that something is shared out among a number of recipients, in terms of music videos shared to their target audience to watch the music video and gain awareness of the song/video to increase sales. Usually music video are distrubuted via the internet and television.  An example of this is YouTube. YouTube allow music artists to post their music videos via companies such as Vevo so that anybody on the internet has access to watch it for free. Music channels such as MTV and 4music will also distribute these music videos on the TV for free 
Using music channels and YouTube  music artists can significantly share thier music  with their target audience mostly free of charge. This would be very ideal for our media product as we could distribute it to our target audience for free in order to promote ourselves and our music video as much as possible. However there are some websites and apps such as spotify where you have to pay to subscribe and listen to music. Also on itunes you can purchase the song or music video